This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the series, Lee and Diego, discuss the realities facing coffee producers today. They delve into how the current situation developed over time, touching on the romanticization of coffee, the dysfunctional business models in the industry, and the significant issue of access to capital for producers.

Diego shares personal experiences with financial challenges and emphasizes the need for responsible business practices.

The conversation also covers the specialty versus commercial coffee debate, the obscured lines between them due to pricing issues, and the future of coffee production, highlighting the necessity for innovation and adaptation in the face of industry uncertainties.

00:00 Welcome & Introduction to the episode

00:10 The Reality of Coffee Production: Challenges and Misconceptions

01:10 The Romanticization of Coffee and Its Business Implications

02:28 Access to Capital: A Major Hurdle for Coffee Producers

04:54 The Blurring Lines Between Specialty and Commercial Coffee

08:06 Facing the Future: Uncertainty and the Need for Action

11:53 The Debt Crisis in Coffee Production and Its Consequences

14:20 Looking Ahead: Excitement and Change in the Coffee Industry

16:22 Closing Thoughts and Next Episode Teaser

Connect with Diego and Los Pirineos here:

https://www.instagram.com/lospirineoscoffee/

https://www.instagram.com/diego.baraona/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/