This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the podcast series, Lee and Diego discuss the current state and future of coffee production in 2024.

They delve into the lack of motivation among coffee producers, the dangers of toxic positivity, and the necessity of addressing and acting upon the deep-seated issues within the coffee industry. Key challenges highlighted include labor shortages, pricing issues, and climate change.

The conversation also touches upon the financial burdens faced by coffee farmers, leading to a trend where many are selling their lands for urban development rather than continuing with coffee cultivation.

The episode emphasizes the importance of acknowledging these problems, seeking help, and taking immediate action to find sustainable practices and solutions for the future of coffee production.

00:00 Exploring the Motivation Crisis Among Farmers

00:13 Sponsor Spotlight: Becoming a Coffee Consultant

00:51 Introduction to the Reality of Coffee Producers in 2024

01:20 The Unspoken Challenges of Coffee Production

02:02 The Importance of Acknowledging and Acting on Industry Issues

02:42 Adapting and Preparing for the Future as a Coffee Producer

03:35 The Stigma Around Discussing Industry Problems

04:24 Collaborative Efforts to Address Coffee Production Challenges

05:05 The Impact of Industry Events on Coffee Producers

07:56 Addressing the Unsustainability of Coffee Production

10:03 The Growing Trend of Land Conversion and Its Implications

12:57 The Pricing Dilemma in the Coffee Industry

15:12 Empowering Producers Amidst Industry Challenges

15:30 Closing Remarks and Invitation to Next Episode

Connect with Diego and Los Pirineos here:

https://www.instagram.com/lospirineoscoffee/

https://www.instagram.com/diego.baraona/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/