This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

On this final episode of the podcast series, Ted and Lee delve into the concept of 'carpet bombing' in the business world, particularly within the coffee market.

They discuss the agility of small players versus large corporations, the potential impacts of predatory business models, and the future dynamics of the coffee industry.

The conversation highlights the importance of innovation, relationships, and the need for equitable power distribution among producers.

Tune in for a thought-provoking discussion on the current state and future possibilities of the coffee supply chain.

00:00 Introduction

00:51 Welcome and Series Recap

01:35 Discussion on Carpet Bombing Business Strategy

04:31 Agility in the Coffee Industry

10:14 Future of the Coffee Industry

18:26 Concluding Thoughts and Farewell

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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