This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.

They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.

The conversation also touches on hero worship in the industry and the value of individual experimentation.

00:00 Introduction and Simplifying Coffee Roasting

00:19 Sponsor Message: Map It Forwards Workshop

00:57 Welcome and Series Recap

02:01 Discussing Coffee Roasting Focus

03:22 Exploring Coffee Roasting Techniques

04:40 The Future of Coffee Roasting

08:03 Business Strategies for Coffee Roasters

15:02 Hero Worship in the Coffee Industry

15:54 Encouragement for Coffee Roasters

18:27 Conclusion and Final Thoughts

19:58 Closing Remarks and Call to Action

Connect with Mark:

Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/

Medium - https://medium.com/@markalshemmeri

Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/