This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this concluding episode of our 5-part series, Lee and George discuss the major challenges facing the coffee industry, including high real estate costs in prime locations, the impact of venture capital and private equity, and the absence of producers' voices at major industry events.

Howell shares his thoughts on potential solutions like bringing more producers to expos and emphasizes the importance of diversified revenue streams for new and existing business owners in specialty coffee.

00:00 Introduction and Sponsorship

01:18 Welcome and Series Overview

02:34 Challenges in the Coffee Industry

05:25 The Role of Venture Capital

08:44 Producers' Voices and SCA Critique

15:52 Regenerative Agriculture and Future Prospects

18:52 Words of Encouragement and Conclusion

20:24 Final Sign-Off and Next Steps

Connect with George Howell and George Howell Coffee here:

https://www.linkedin.com/in/george-howell-95646b2/

https://www.instagram.com/ghowellcoffee/

https://georgehowellcoffee.com/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/