This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer explore why espresso techs are invisible, their relationship with manufacturers, and the importance of these technicians in ensuring quality coffee equipment.

Learn about the challenges and responsibilities that come with being an espresso technician, and how they bridge the gap between manufacturers and end-users, ensuring a thriving coffee industry.

Don't miss out on this insightful conversation!

00:00 Introduction: Sales or Technicians?

00:44 Sponsored Message: Become a Coffee Consultant

01:23 Welcome to the Daily Coffee Pro

02:03 The Invisible Espresso Technicians

02:46 Technicians' Unique Industry Insights

05:28 Relationships with Manufacturers

05:56 Challenges with Equipment Sales

07:40 The Role of Technicians in Customer Loyalty

10:14 Visibility and Resource Allocation

19:45 Conclusion and Next Episode Teaser

Connect with the community of technicians at https://www.servicelayer.coffee/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/