This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this insightful episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer discuss the crucial role of espresso technicians, ethical considerations in equipment recommendations, and the benefits of opting for refurbished machines.

Spencer provides valuable advice on avoiding debt, ensuring a high-quality coffee program within your budget, and the pitfalls of purchasing equipment online.

This episode also highlights the importance of buying from local technicians to support the local economy and maintain better service. The discussion dives into the need for proper consultation, understanding customer needs, and maintaining equipment without overspending.

Don't miss out as Spencer and Lee debunk the myths about used equipment and provide practical tips for cafe owners to make informed decisions.

00:00 Introduction and Ethical Sales in Coffee Tech

00:35 Sponsorship Message: Become a Coffee Consultant

01:14 Espresso Techs and Brand Loyalty

02:15 Customer Satisfaction and Sales Ethics

08:50 The Value of Refurbished Machines

09:22 Challenges with Used Equipment

12:02 Trust Issues in Espresso Tech Services

16:35 Machines Built to Fail

18:47 Baratza: A Model of Reliability

20:36 Conclusion and Next Episode Teaser

Connect with the community of technicians at https://www.servicelayer.coffee/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/