This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of The Daily Coffee Pro by Map It Forward Lee and Caleb discuss the emerging new normal for coffee roasters in green coffee purchasing.

They delve into the importance of planning and forecasting, the impact of supply chain volatility, and the necessity of building strong relationships with suppliers.

Learn why it's crucial to understand harvest cycles, manage expectations, and remain adaptable in an ever-changing market.

00:00 Introduction: Complacency in Coffee Buying

00:36 Sponsor Message: Become a Coffee Consultant

01:14 Series Overview: The New Normal for Coffee Roasters

01:33 Challenges in Green Coffee Purchasing

01:51 Impact of Supply Chain Volatility

02:42 Adapting to Market Changes

03:59 The Role of Relationships in Coffee Buying

05:07 Importance of Understanding Harvest Cycles

07:11 Quality and Yield Considerations

12:26 Consumer Education and Communication

14:16 Building Long-Term Relationships

17:58 The Future of Coffee Buying

19:17 Conclusion and Next Episode Teaser

19:40 Closing Remarks and Call to Action

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/