This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of the podcast, Lee and Caleb explore the consolidation within the coffee supply chain, the impact of regulations like the European deforestation rules, and the growing demand for traceability.

Caleb highlights the importance of solid planning, budgeting, and forecasting to navigate these challenging times and avoid being acquired by larger entities. Discover how new markets, like China, are reshaping coffee consumption and why sustainable practices are crucial for the industry's future.

Plus, learn about becoming a coffee consultant and protecting your income from market uncertainties. Support the podcast through Patreon or YouTube membership, and help sustain sponsor-free, honest conversations about the coffee industry.

00:00 Introduction to Coffee Roaster Challenges

00:25 Consolidation in the Coffee Industry

00:59 Sponsorship and Support for the Podcast

05:09 The New Normal for Coffee Roasters

06:31 Volatility and Market Shifts

07:55 Impact of Regulations and Market Growth

12:29 Consolidation and Its Effects

18:50 The Importance of Technology and Data

20:52 Conclusion and Future Outlook

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/