This is the first episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.

The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Monika discuss the challenges and realities of the coffee industry in 2024.

They talk about Fairtrade's role in elevating coffee farmers' profiles and the importance of balancing industry demands with farmers' needs.

Monika shares her insights on the evolving landscape of coffee farming, the impact of climate change, and the need for more sustainable practices.

Listen in to understand the complexities of fair trade and the coffee value chain, and learn why this conversation is crucial for the future of coffee production.

00:00 Introduction to the Coffee Industry

00:47 Sponsorship Message

01:25 Welcome and Series Introduction

01:55 Fairtrade International's Role and Challenges

04:26 Monika Firl's Background and Passion

10:28 Fairtrade's Decision-Making Process

23:34 Fairtrade's Evolution and Impact

28:15 Conclusion and Next Episode Preview

28:44 Closing Remarks and Call to Action

Connect with Monika and Fairtrade International here:

LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/

https://www.fairtrade.net/

https://www.instagram.com/fairtradeofficial/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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