This is the 2nd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.

The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.

In this episode of the series, Lee and Monika dive into the realities of Fairtrade certification, its benefits, and the challenges it faces in uplifting farmers.

This episode explores misconceptions about Fairtrade, the complexities of certifications, and how it truly impacts small-scale farmers.

Discover the intricate processes and the importance of ethical and sustainable business practices in the coffee industry.

Tune in for an insightful conversation that sheds light on the nuances of Fairtrade and its role in the coffee value chain.

00:00 Introduction to Fairtrade Challenges

01:11 Sponsor Message: Become a Coffee Consultant

01:49 Welcome and Series Introduction

02:25 Understanding Fairtrade International

03:15 Fairtrade's Organizational Structure

05:48 Addressing Fairtrade Criticisms

06:34 The Impact of Fairtrade on Farmers

08:03 Fairtrade's Competitive Landscape

18:33 Fairtrade Auditing and Compliance

22:46 The Complexity of Fairtrade Certification

27:21 Real-Life Fairtrade Experiences

36:25 Conclusion and Next Episode Teaser

37:04 Closing Remarks and Call to Action

Connect with Monika and Fairtrade International here:

LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/

https://www.fairtrade.net/

https://www.instagram.com/fairtradeofficial/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/