This is the 5th episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.

The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.

In the final episode of this series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Monika discuss the complexities and solutions surrounding the coffee industry crisis.

Learn about the multifaceted challenges faced by coffee farmers, the need for an ecosystem-based approach, and the importance of including producer voices in decision-making processes.

Discover Fairtrade's evolving strategies and Monika's insights into the urgent need for sustainable practices in the coffee sector.

00:00 Back to Basics: Coffee's Forest Roots

01:01 Introduction and Sponsor Message

01:39 Understanding Fairtrade's Role

02:54 Defining the Coffee Crisis

04:36 Challenges and Solutions in Coffee Production

08:23 Fairtrade's Environmental Focus

10:32 Future of Regenerative Agriculture

14:04 EUDR and Coffee Producers

18:53 Final Thoughts and Call to Action

25:16 Closing Remarks and Sign Off

Connect with Monika and Fairtrade International here:

LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/

https://www.fairtrade.net/

https://www.instagram.com/fairtradeofficial/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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