This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David discuss the importance of running an independent values-driven coffee roastery during challenging times.

They delve into the significance of acting upon knowledge that affects farmers, the industry, and the planet.

The conversation also explores the difficulties and rewards of maintaining consistent, values-aligned relationships with coffee suppliers.

Don't miss this insightful discussion on aligning business practices with strong ethical values and navigating the complexities within the coffee sector.

00:00 The Importance of Taking Action in coffee

00:34 Map It Forward Mastermind Groups 2024

01:51 Introduction to the Series and David (Rabbithole) Lalonde

02:38 Standing with Palestine

03:33 Running a Values-Driven Roastery

06:45 Challenges in Coffee Buying

07:55 Commitment and Continuity in Coffee Buying

16:49 Finding Aligned Customers

20:57 Conclusion and Next Episode Preview

Connect with David and Rabbithole Roasters here:

https://www.instagram.com/davidsrabbithole/

https://www.rabbitholeroasters.com/

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/