This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David delve into the intersection of politics and the coffee industry.

They discuss how global politics, socio-economic inequalities, and systemic injustices impact coffee production and trade.

David challenges the coffee industry's values, highlighting the lack of response to global crises such as the genocide in Palestine, and criticizes the power imbalance perpetuated by industry practices like cup scoring.

They also explore the political influence within industry organizations like the SCA and emphasize the importance of values-driven business practices.

Lee and David urge the coffee community to become more politically aware and advocate for fairer practices across the entire supply chain.

00:00 Introduction: The Politics of Coffee

00:08 Industry Values and Genocide

01:04 Map It Forward Business Mastermind Groups

02:21 Values-Driven Business in Coffee

02:42 The Intersection of Politics and Coffee

03:33 The Political Nature of Coffee Quality

05:57 Power Asymmetry in Coffee Pricing

07:28 The Werewolf Game Analogy

13:58 Corruption and Logistics in Coffee

14:57 The Role of Regenerative Agriculture

16:42 The Impact of Global Politics on Coffee

20:38 SCA and Political Decisions

29:13 Values-Driven Business Decisions

31:49 Conclusion: The Cost of True Allyship

Connect with David and Rabbithole Roasters here:

https://www.instagram.com/davidsrabbithole/

https://www.rabbitholeroasters.com/

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/