This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this final episode of The Daily Coffee Pro series with David Rabbithole, David shares his personal insights on how focusing on values can foster customer loyalty, sustainable growth, and long-term industry change.

The conversation explores the challenges and benefits of prioritizing values over mere profitability, touching on issues like commodification, supply chains, and accountability.

Lee and David also discuss the concept of degrowth, the role of employees in supporting ethical businesses, and the significance of open communication and questioning industry norms.

Sponsored by 'Map It Forward,' this episode is a must-watch for anyone passionate about transforming the coffee industry from within.

00:00 Introduction to Values-Based Business

00:42 Sponsor Message: Become a Coffee Consultant

01:20 Final Episode with David Rabbithole

02:54 David's Perspective on the Coffee Industry

07:06 The Future of Coffee: Accountability and Values

17:16 Challenges and Opportunities for Employees

22:22 Closing Thoughts and Farewell

Connect with David and Rabbithole Roasters here:

https://www.instagram.com/davidsrabbithole/

https://www.rabbitholeroasters.com/

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/