This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is an Agricultural Engineer, consultant, and coffee farmer, Murilo Bettarello from Brazil. Murilo will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative agriculture in coffee farming and Murilo highlights the significance of knowledge exchange among farmers to avoid past mistakes and improve practices efficiently.

With workshops planned in English, Spanish, and Portuguese, this project aims to provide foundational knowledge on regenerative coffee farming and foster resilience against climate challenges.

Murilo emphasizes the need for healthy soil, technical assistance, and independent farming practices to sustain coffee production and combat environmental issues.

The episode encourages coffee producers and industry stakeholders to engage in these educational initiatives for a sustainable future.

00:00 Introduction to the Project and Its Importance

00:38 Map It Forward Mastermind Groups 2024

01:54 Welcome and Guest Introduction

02:34 Regenerative Coffee Farming Workshop

03:19 The Importance of Regenerative Agriculture

03:54 Challenges and Solutions in Coffee Farming

05:48 Knowledge Sharing and Technical Assistance

10:40 The Role of Soil in Regenerative Agriculture

14:51 Scalability and Independence in Regenerative Farming

17:43 Global Perspectives and Environmental Impact

22:40 Workshop Details and Final Thoughts

24:18 Conclusion and Call to Action

***JOIN THE "Introduction to Regenerative Coffee Farming" ONLINE EVENT!***

Tickets for this event are $10 for coffee producers and $150 for everyone else. When you pay $150, you purchase one ticket for yourself and pay it forward to 14 coffee producers who don't quite have the funds to pay for their own tickets.

Our team of trainers for "Introduction to Regenerative Coffee Farming" online workshops:

1. Felipe Croce (English and Portuguese)

2. Angela Barrero (English and Spanish)

3. Murilo Bettarello (English and Portuguese)

4. Carlos Ordoñez (Spanish)

5. João Araujo (Portuguese)

Not only does your ticket give you access to the workshop but it also gives you access to newly formed WhatsApp groups where people can continue exchanging information and ideas.

For more details head to https://mapitforward.coffee, check the link in the show notes for details, and help us spread the word to the rest of the industry.

Each episode of the following series will be with a different trainer from the "Introduction to Regenerative Coffee Farming" happening in October.

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

***JOIN THE "Introduction to Regenerative Coffee Farming" ONLINE EVENT!***

Tickets for this event are $10 for coffee producers and $150 for everyone else. When you pay $150, you purchase one ticket for yourself and pay it forward to 14 coffee producers who don't quite have the funds to pay for their own tickets.

Our team of trainers for "Introduction to Regenerative Coffee Farming" online workshops:

1. Felipe Croce (English and Portuguese)

2. Angela Barrero (English and Spanish)

3. Murilo Bettarello (English and Portuguese)

4. Carlos Ordoñez (Spanish)

5. João Araujo (Portuguese)

Not only does your ticket give you access to the workshop but it also gives you access to newly formed WhatsApp groups where people can continue exchanging information and ideas.

For more details head to https://www.eventbrite.com.au/e/introduction-to-regenerative-coffee-farming-tickets-1032555741017 , check the link in the show notes for details, and help us spread the word to the rest of the industry.

Each episode of the following series will be with a different trainer from the "Introduction to Regenerative Coffee Farming" happening in October.

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/