Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is long-time coffee industry expert and consultant to governments and businesses worldwide, Andrew Hetzel.

The 5 episodes in this series are:

1. The Purpose of EUDR - https://youtu.be/z_B3e7PSMW4

2. The Technical Details of EUDR - https://youtu.be/Iud4kIG3T5Q

3. The Challenges of EUDR - https://youtu.be/bfgT7Ck3thg

4. Predicted Impacts of EUDR - https://youtu.be/ay1MVs0xBu4

5. How To Prepare for EUDR - https://youtu.be/192twZS22es

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Andrew Hetzel delve into the European Union Deforestation Regulation (EUDR) and its far-reaching impact on coffee producers.

They explore the technical details, motivations, and challenges of this legislation, particularly focusing on smallholder farmers in developing countries.

The discussion covers the complexities of 'embodied deforestation,' compliance difficulties, and the socio-economic factors influencing deforestation practices.

Tune in for an in-depth analysis of how EUDR aims to mitigate deforestation and the potential consequences for the global coffee trade.

00:00 Introduction to Environmental Goals and Challenges

00:56 Announcement: Regenerative Coffee Farming Workshop

02:24 Welcome and Introduction to the Series

03:35 Andrew Hetzel's Background and Expertise

07:09 Understanding EUDR and Its Implications

09:52 Concerns and Criticisms of EUDR

14:45 Questioning the Exclusion of Soluble Coffee

15:52 Understanding Tariff Codes and Legislation

18:00 Impact of Exclusion on Soluble Coffee Market

18:49 Embodied Deforestation and Coffee Production

21:34 Deforestation Definitions and EU Perspective

23:29 Complexities of Coffee Production and Legislation

26:23 Conclusion and Next Episode Teaser

Connect with Andrew here:

https://www.linkedin.com/in/andrewhetzel

https://www.coffeestrategies.com

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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