Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 4th episode of this series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the long-term prospects of relationship coffee, discussing how it may become cheaper than standard coffee in the future.

The conversation highlights the importance of values-driven business models in the coffee industry, the implications of the EUDR on coffee trading, and the potential impact on coffee supply and pricing in Europe.

Lennart shares insights on how relationship coffee can lead to a steadier supply and compliance with new regulations.

00:00 Introduction to Relationship Coffee

00:19 Sponsor Message: Become a Coffee Consultant

00:58 Welcome and Episode Overview

02:15 The Journey of a Values-Driven Coffee Trader

02:57 Challenges and Realities of Running a Coffee Business

06:30 Insights on EUDR and Its Implications

16:56 Future of the Coffee Industry

21:16 Conclusion and Final Thoughts

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/