Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers, or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this revealing episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the coffee industry's hidden truths with guests from Biggby Coffee.

The conversation highlights the vast profits of multinationals like Starbucks and the exploitative mechanisms behind the industry's success.

Topics include the impact of barista competitions, the role of multinational corporations, and the systemic issues perpetuating the industry's darker side.

The episode also offers hope through stories of resilient coffee producers and discusses the potential for conscious capitalism to create sustainable change in the industry.

Join us for a deep dive into the complexities of the coffee world and discover how we can all contribute to a better future.

00:00 Introduction to Coffee Industry Profits

00:59 Map It Forward Mastermind Groups Announcement

02:17 Welcome to the Daily Coffee Pro

03:54 The Dark Side of the Coffee Industry

05:46 Barista Competitions and Mental Health

08:12 Economic Exploitation in Coffee

18:52 The Role of Capitalism in Coffee

27:35 Hope and Positive Change in Coffee

31:33 Conclusion and Next Episode Preview

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/