EP 750 Allison Ball - Selling Coffee Once You're On Grocery Shelves - Map It Forward Middle East Podcast
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EP750 - Selling Coffee Once You're On Grocery Shelves - Allison Ball
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The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
The episodes of this series:
Coffee and Grocery - https://youtu.be/GbtnjI2oAPA
Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY
Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk
Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc
Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.
They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.
Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.
00:00 The Importance of Driving Sales in the First 30 Days
00:15 Exciting News: Regenerative Coffee Farming Workshops
01:36 Introduction to the Final Episode with Alli from Retail Ready™
02:35 Strategies for Staying on the Shelf and Growing Your Brand
06:04 The Coordinated Kickoff and Reorder Strategies
13:22 Expanding Your Brand: Local to National
16:19 The Importance of Staff Engagement and Effective Marketing
21:07 Final Thoughts and Resources for Grocery Success
24:52 Closing Remarks and How to Support the Podcast
Connect with Allison Ball and Retail Ready™ here:
https://www.instagram.com/foodbizwiz/
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