EP 755 Pete Licata - Launching A Coffee Brand in 2025 - Map It Forward Middle East Podcast
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EP755 - Launching A Coffee Brand in 2025 - Pete Licata
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The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.
This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.
The five episodes of this series are:
We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8
The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4
2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E
Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U
Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8
In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission.
The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship.
Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee.
Don't miss the insightful conversation and practical advice for aspiring business owners.
00:00 Introduction: The Reality of Starting a Business
00:18 Navigating the Path with a Clear Vision
01:01 Sponsorship Message: Map It Forward Workshop
01:39 Welcome and Reflections on the Podcast Series
02:23 Discussing the Journey of Caffeine Control Coffee
03:26 The Importance of a Unique Product
05:40 Challenges and Rewards of Starting a Roastery
06:58 The Role of Consulting and Mastermind Groups
08:50 The Fundamentals of Running a Business in 2025
12:24 Building Relationships in the Coffee Industry
13:53 Understanding the Business Side of Coffee
18:16 Pricing Strategies and Market Challenges
24:13 Pricing and Sourcing Micro Lot Coffees
26:02 Understanding Business Costs and OPEX
27:49 Challenges of Scaling a Coffee Business
31:01 Advice for Starting a Business in 2025
38:38 Introducing Caffeine Control's Coffee Products
42:12 Shipping and Logistics
43:30 Series Conclusion and Final Thoughts
Connect with Caffeine Control Coffee and Pete Licata here:
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