You can watch this episode of The Daily Coffee Pro on YouTube here and hear it on Apple Podcasts here, on Stitcher here, and on Google Play here.

If there's one great thing that 2020 has offered the hospitality industry it's the opportunity to reassess whether operating within a (broken) model that aspires to 3% annual net profit margins is want we want to continue with or whether it's a time to engineer a new profitability standard in the businesses we run.

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This episode of the podcast is brought to you by Elixir Specialty Coffee. A unique, pristine, ready-to-drink coffee experience for the coffee sensory explorer. Available now at www.elixirspecialtycoffee.com. Use code MAPITFORWARD to receive 10% off on your first purchase. Follow Elixir Specialty Coffee on Instagram at @elixirspecialtycoffee

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