You can watch this episode of The Daily Coffee Pro on YouTube here and hear it on Apple Podcasts here, on Stitcher here, and on Google Play here.

We've had a habit in the coffee industry of telling people what they should be tasting in the coffee we serve them. This has led to many consumers being intimidated by specialty coffee because of a fear of being judged. In this episode, we'll explore some language around the approachability of taste when inviting our customers (as well as puppy baristas & roasters) into the wonderous variety of flavor experiences coffee has to offer.

This episode of the podcast is brought to you by Elixir Specialty Coffee. A unique, pristine, ready-to-drink coffee experience for the coffee sensory explorer. Available now at www.elixirspecialtycoffee.com. Use code MAPITFORWARD to receive 10% off on your first purchase. Follow Elixir Specialty Coffee on Instagram at @elixirspecialtycoffee

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