Oftentimes, B2B (Business to Business) sales seem to be focused on telling the customer all about your product and how it’s going to fix things. In this episode of the podcast, we’re going to take a look at the surprising shift in your sales strategy that can help you land a win-win for you and your customer.

For information on our new Mastermind Group for building a successful online business as a Coffee Consultant or any of our other Mastermind Groups, heads to www.mapitforward.org/groupcoaching.

SPONSOR MESSAGE: MIF Coffee Small Business Mastermind Group with Coach, Lee Safar

Join a small group of small business owners for two meetings a month, coached by highly experienced industry consultant Lee Safar, and learn about the potential blind spots ahead as you grow or start your business. Read testimonials here: http://www.mapitforward.org/testimonials Get more information to join here: http://www.mapitforward.org/groupcoaching For more information email support@mapitforward.org

Visit our website at www.mapitforward.org and follow us on social media @imapitforward.

This podcast is available everywhere you listen to your favourite podcasts include Youtube, Spotify, Apple Podcasts, Stitcher, and Google Play, on Apple and Android devices