Over the past 5 months, we've been asking you to prepare to increase your prices in alignment with inevitable inflation. Some people said it wouldn't happen while others thought it would come and go quickly. Well, inflation is here and we don't know when it's going to stop. Together with all the other issues driving the price of coffee up (freight, low coffee yields, C-Market, etc), going into your COGS to salvage your profit margins is no longer a possibility if you want to stay in business given the already razor-thin margins we operate on as an industry. It's time to raise prices. Will we see $10 lattes...maybe!

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SPONSOR: MAP IT FORWARD Coffee Roasters Mastermind Groups

This podcast is presented by the MAP IT FORWARD COFFEE ROASTERS mastermind group coached by Ante Bikic.

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