Latte art is a lot of fun! So are the gatherings that happen in our industry around latte art. Recently I got asked a question that has been ringing in my head for years so when someone else asked it I thought it was time to talk about it. "Why when we hold a latte art throwdown it's a packed event but when we hold educational events or talks with producers only a tiny fraction of those people show up?". Let's explore what happens when an industry focuses most of its socialising around these events, ignores other events, and what happens when all the events are taken away (e.g. if a pandemic were to happen).

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