In the past 52 weeks, we have seen the price of coffee increase by 102%, that's an (almost 10 year) high of $2.39 per pound on the ICE Exchange (commonly known as the c-market in our industry) in New York. The last time it was this high was in 2012 (think about that for a second!!) and with the current supply chain and logical challenges we're experiencing, the laws of supply and demand economics suggest that we have no idea where this bull run will stop. So what are the ramifications for small businesses and professionals in the coffee industry worldwide, and how is this going to affect the way we do business for the foreseeable future?

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