Traditionally, business owners sell coffee products (bags or cups of coffee) based on what customers are willing to pay as well as what their closest competitors are charging. This has created a "race to the bottom" mentality as businesses use competitive pricing to win customers.

When businesses participate in this kind of irresponsible pricing practice for an extended period, everyone loses. The supply chain, the business, the employees, and the customer.

In this episode of the Daily Coffee Pro by MAP IT FORWARD, we explain what responsible product pricing is and why everyone benefits when you approach your business this way.

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