This is the 2nd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".

In this 2nd episode, Anna and Lee explore who the specialty consumer is today and how the different types of consumers in specialty coffee define "specialty coffee".

Connect with Anna and CoE here:

https://allianceforcoffeeexcellence.org/

https://www.instagram.com/bananawonder/

https://www.instagram.com/cupofexcellence/

https://www.instagram.com/allianceforcoffeeexcellence/

https://www.instagram.com/elaoliveoil/

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