This is the 4th in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".

In this 4th episode, Anna and Lee explore the challenges cafe owners and coffee roasting brands have with finding the specialty coffee consumers that would be interested in buying their brand.

Connect with Anna and CoE here:

https://allianceforcoffeeexcellence.org/

https://www.instagram.com/bananawonder/

https://www.instagram.com/cupofexcellence/

https://www.instagram.com/allianceforcoffeeexcellence/

https://www.instagram.com/elaoliveoil/

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