This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, managing director and co-founder of VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry, paying particular attention to the impact recent price spikes are having on producers and the sustainability of the market at large.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Antonie discuss the drivers behind farmer poverty in the cacao industry.

The conversation covers the systemic issues within commodity trading, the necessity for fair pricing, risk-sharing, and the importance of farmers' voices in policy-making.

Additionally, insights into how good agricultural and purchasing practices can uplift the industry are explored.

Tune in to understand the complexities of cacao farming and the urgent need for systemic changes.

00:00 Introduction to Fair Pricing for Farmers

00:24 Sponsorship Message: Become a Coffee Consultant

01:03 Welcome and Series Overview

01:25 Understanding Farmer Poverty in Cacao

02:00 The Commodity System and Its Impact

05:23 Challenges Faced by Farmers

08:34 The Valley of Death and Farmer Vulnerability

10:12 Good Agricultural and Purchasing Practices

12:36 The Importance of Fair Pricing

14:23 The Role of Governments and Companies

19:52 The Power of Producers and Future Outlook

24:05 The Need for Farmer Voices in Decision Making

27:10 Conclusion and Next Episode Preview

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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