This is the 3rd in a 5-part series with specialty coffee consumer, Brian Gaffney. In this series, Brian and Lee explore "What makes coffee specialty, from the lens of the consumer?".

In this 3rd episode of the series, Brian, a branding expert unpacks the failures of "specialty coffee" to deliver a clear understanding of what specialty coffee is and isn't to the coffee consumer.

Connect with Brian on social media at:

https://www.instagram.com/coffee_adjacent

https://twitter.com/coffee_adjacent/

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