This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David continue the discussion about running an independent, values-driven coffee roastery during challenging times.

They explore the multifaceted coffee crisis affecting producers and consumers, and David shares his approach to building stable, long-term relationships with coffee farmers to ensure quality and sustainability.

Learn about the importance of a buying philosophy, the impact of market fluctuations, and how to future-proof your coffee business.

Don't miss valuable insights into the economics and ethics of the coffee supply chain.

00:00 Introduction to Coffee Buying Stability

00:39 Sponsorship Message: Become a Coffee Consultant

01:18 Welcome and Introduction to the Series

02:00 Defining the Coffee Crisis

02:53 Impact of the Crisis on Producers

04:18 Challenges Faced by Roasters and Cafes

06:50 Historical Context of Coffee Crisis

08:23 Personal Business Strategies During Crisis

10:06 Importance of Values in Coffee Buying

16:02 Building Relationships with Coffee Producers

22:42 Conclusion and Final Thoughts

Connect with David and Rabbithole Roasters here:

https://www.instagram.com/davidsrabbithole/

https://www.rabbitholeroasters.com/

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

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