This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China"

In this episode of the podcast series, David and Lee delve into the rapidly growing coffee scene in China, from consumer trends to the challenges of coffee production in the region.

The discussion touches on the popularity of single-origin coffees, including Ethiopian Geisha, and how companies like Luckin influence consumer preferences through innovative offerings like the Little Black Cup.

The episode also explores the broader implications of automation and venture capital in scaling coffee business models globally, with insights into how these trends affect traditional and emerging coffee markets. The conversation provides a comprehensive overview of China's coffee culture, consumer behavior, and how the country is adapting to and influencing global coffee trends.

00:00 Introduction

00:39 Sponsored Segment: Becoming a Coffee Consultant

01:17 Exploring the Coffee Scene in China

01:53 The Rapid Growth of Coffee Consumption in China

02:52 Challenges and Realities of Coffee Production in China

05:31 Consumer Preferences and Coffee Consumption Trends

15:44 The Impact of Automation and Global Expansion on Coffee Culture

19:52 Looking Ahead: The Future of Coffee in China

Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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