This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast Evolving Coffee Scene In China"

In this episode of the podcast series, David and Lee delve into the future of the global coffee scene, highlighting the uniqueness of China's market model, comparisons with other countries, and the potential impacts on local and international café culture.

The conversation touches on topics such as business strategies, market competition, consumer behavior, and the coffee value proposition, drawing parallels to car sharing apps and detailing the aggressive expansion of coffee chains like Luckin Coffee.

Ultimately, the episode examines the evolving coffee culture in China and its implications for the global industry, offering insights into market dynamics, consumer trends, and the challenges of sustaining traditional café models amid rapid innovation and competition.

00:00 Introduction and Sponsorship

00:49 Final episode intro

01:19 Exploring the Coffee Industry's Future in China

02:15 The Rise of Coffee Culture in Non-Western Regions

03:08 The Business Model Evolution in China's Coffee Industry

05:50 Comparing Luckin and Starbucks in China

16:24 Adapting to Consumer Preferences and the Future of Coffee Culture

21:26 Reflections and Closing Remarks

Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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