This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.

Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".

In this episode of the podcast series, Lee and Diego discuss the hefty financial and ethical costs associated with participating in the World Barista Championship and the broader financial dynamics of the coffee industry.

They explore who actually profits within the industry, revealing banks, landlords, equipment manufacturers, freight companies, and surprisingly, the labor force, as the main beneficiaries.

The conversation delves into the high costs of production, rental crises affecting cafes, and the alarming interest rates faced by producers. They also touch upon the consequences of agricultural practices and international trade issues, such as reliance on imported goods and the impact of geopolitical conflicts on supply chains.

The episode concludes with reflections on the future of the coffee industry and the challenges of achieving sustainability and fairness.

00:00 The High Cost of Competing in the WBC: A Producer's Perspective

00:32 Sponsored Segment: Becoming a Coffee Consultant

01:11 Exploring the Coffee Industry's Financial Landscape

01:48 Who Really Profits in the Coffee World?

02:37 The Surprising Beneficiaries of the Coffee Industry

04:07 The Struggles of Coffee Producers and the Impact of High Costs

05:29 The Global Agricultural Crisis and Its Effects on Coffee

12:17 Navigating the Future of Coffee Amidst Challenges

15:28 Reflecting on the Series and Looking Ahead

16:10 Closing Remarks and Invitation for Continued Conversation

Connect with Diego and Los Pirineos here:

https://www.instagram.com/lospirineoscoffee/

https://www.instagram.com/diego.baraona/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

https://www.mapitforward.coffee

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

This podcast is available everywhere you listen to your favourite podcasts include Youtube, Spotify, Apple Podcasts, Stitcher, and Google Play, on Apple and Android devices