This is the 4th in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this 4th episode of our series, we ask Fatima what the coffee industry is getting wrong and right about the specialty coffee consumer.

Connect with Fatima on Instagram at https://www.instagram.com/____f6aim/

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