This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

00:00 Introduction to the Coffee Middleman

00:37 Sponsor Message: Become a Coffee Consultant

01:15 Welcome and Series Overview

01:51 Current Coffee Crisis and Pricing Scenarios

03:00 Impact on the Middleman

05:12 Challenges Faced by Importers and Exporters

08:45 The Role of Relationships in the Coffee Industry

17:11 Direct Trade vs. Importers: A Comparative Analysis

22:35 Navigating Volatility and Risk in Coffee Trade

27:30 Conclusion and Future Outlook

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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