This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.

They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.

The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.

Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.

00:00 Introduction to Coffee Varieties

00:20 Sponsor Message: Become a Coffee Consultant

00:59 Exploring the Role of Coffee Varieties in the Industry

01:56 Challenges Facing Traditional Coffee Varieties

04:01 Innovative Coffee Hybrids and Their Impact

07:11 The Fascination with Pink Bourbon

08:29 Economic Pressures on Coffee Farmers

10:29 The Future of Coffee Varieties

15:24 Conclusion and Upcoming Topics

16:26 Closing Remarks and Call to Action

Connect with George Howell and George Howell Coffee here:

https://www.linkedin.com/in/george-howell-95646b2/

https://www.instagram.com/ghowellcoffee/

https://georgehowellcoffee.com/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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