This is episode 4 of a 5 part series where Lee speaks about the positives she believes comes from barista competitions and the way to go about achieving maximum returns from embarking on the journey of barista competitions.

In this 4th episode, we explore planning for success in coffee competitions beyond simply the binary options of winning or losing. There is so much potential to be gained from doing hard things beyond simply achieving the end goal or not. This conversation focuses on defining the success markers for all the stakeholders of your campaign.

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