Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w

2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo

3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw

4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y

5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the importance of finding a unifying principle for grassroots initiatives in the coffee industry and the challenges of maintaining values-driven businesses.

They explore the role of finance in supporting businesses with the right values, transparency in trading, and the impact of consumer behavior on the coffee market.

The episode also touches on the potential effects of EUDR on coffee supply and demand, and the transformation of coffee trading post-2025.

00:00 Introduction and Episode Overview

01:02 Sponsorship Message: Become a Coffee Consultant

01:40 Welcoming Lennart: A Refreshing Conversation

02:51 Transparency and Politics in Business

04:17 The Importance of Profit and Independence

06:03 Challenges and Opportunities in the Coffee Industry

08:25 Looking Ahead to 2025 and Beyond

14:11 Consumer Behavior and Market Speculation

23:33 The Future of Coffee: Excitement and Concerns

32:27 Conclusion and Final Thoughts

Connect with This Side Up Coffee here:

https://www.instagram.com/thissideupcoffees/

https://thissideup.coffee/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

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