This is the 3rd of a 4 part series with Saudi Arabian Sensory Scientist, Mashael Alhumaidan from Art of Senses.

In this episode, Mashael explains the concept of sensory branding and helps us understand how to activate different sensory experiences to ensure customers have the experience they're looking for in your business.

Connect with Mashael Alhumaidan at:

https://www.instagram.com/mashael_hm/

https://artofsenses.com/

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