This is the 3rd in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."

In this episode of the series, Mohamad gives us his insight into the importance of building values-based coffee businesses compared with coffee businesses focused purely on profitability.

Connect with Mohamad on

Instagram here: https://www.instagram.com/by_cypher/

Youtube here: https://www.youtube.com/channel/UC3oau6hCak3HG_sA2b8806w

https://www.mapitforward.coffee

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🤑 This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now through Coffee Knowledge Hub's digital learning platform. Find out more here: https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

https://www.mapitforward.coffee

For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

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