This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Felipe Croce from FAF Coffees in Brazil. Felipe will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode, Lee and Felipe discuss the urgent need and transformative potential of regenerative coffee farming.

As climate change accelerates, traditional monoculture methods are failing.

Felipe explains the contrasts between conventional, regenerative, and agroforestry approaches, highlighting the importance of a collective movement toward sustainability and resilience.

This episode also covers the dire climatic challenges facing Brazilian coffee farms and the invaluable role that regenerative practices play in combating these issues.

Learn about the upcoming three-phase regenerative coffee farming workshop launching in October, and how it aims to turn the tide for coffee producers worldwide.

Don't forget to check out Map It Forward's mastermind groups for 2024, designed to support coffee business owners through strategic planning and growth.

Visit our website for more details and to register for the workshop. Join us in this crucial conversation and become part of the movement for a sustainable coffee future.

00:00 Introduction to the Regenerative Coffee Farming Workshop

00:18 Importance of Regenerative Agriculture

01:05 Map It Forward Business Mastermind Groups

02:21 Welcome and Series Overview

03:06 Understanding Conventional, Regenerative, and Agroforestry Practices

07:17 Challenges and Data on Climate Impact

12:47 The Need for a Movement and Global Network

21:58 The Role of Coffee in Addressing Global Food Security

23:18 Workshop Details and Participation

26:07 Conclusion and Call to Action

***JOIN THE "Introduction to Regenerative Coffee Farming" ONLINE EVENT!***

Tickets for this event are $10 for coffee producers and $150 for everyone else. When you pay $150, you purchase one ticket for yourself and pay it forward to 14 coffee producers who don't quite have the funds to pay for their own tickets.

Our team of trainers for "Introduction to Regenerative Coffee Farming" online workshops:

1. Felipe Croce (English and Portuguese)

2. Angela Barrero (English and Spanish)

3. Murilo Bettarello (English and Portuguese)

4. Carlos Ordoñez (Spanish)

5. João Araujo (Portuguese)

Not only does your ticket give you access to the workshop but it also gives you access to newly formed WhatsApp groups where people can continue exchanging information and ideas.

For more details head to https://mapitforward.coffee, check the link in the show notes for details, and help us spread the word to the rest of the industry.

Each episode of the following series will be with a different trainer from the "Introduction to Regenerative Coffee Farming" happening in October.

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

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🤑 This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups:

1. Business Growth

2. Strategic Business Planning

3. Sell More Coffee

Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

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