This is the first in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.
In this 1st episode of our series, Fatima takes on the journey of how she went from not drinking coffee to becoming a super fan of Specialty Coffee.
Read MoreThis is the final episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this 5th episode, Werner explains why every business should consider a 500-year plan and how it changes every dimension any business audacious enough to consider it.
Read MoreThis is the 4th episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this fourth episode, Werner answers the question "what needs to change about our relationship to the coffee supply chain" and agriculture in general.
Read MoreThis is the 3rd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this third episode, Werner and Lee explore how the corruption and manipulation within the coffee value chain will impact the future survival of the industry.
Read MoreThis is the 2nd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this second episode, Werner shows us why the equation of growing specialty coffee where the producer is paid a fair price seems to be an unsolvable puzzle.
Read MoreThis is the first episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this first episode, we get an insight into Werner's journey from the tech industry in Switzerland to life on the big Island of Hawaii.
Read MoreThis is the final episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".
In this 5th episode, Judy helps us understand the impact of the widespread pricing volatility on coffee producers. Like with any market volatility, some will win, others will lose, and the rest will find a way to adapt.
Read MoreThis is the 4th episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".
In this 4th episode, Judy outlines how the relationship between coffee consumption and coffee waste has historically helped coffee producers, and how the shift to reducing waste is working against coffee producers.
Read MoreThis is the 3rd episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".
In this 3rd episode, Judith educates us on the term "Certified Coffee" (not to be confused with certifications like Fairtrade, etc) and the role it plays in impacting the supply and pricing of coffee in times of short supply or oversupply of green coffee.
Read MoreThis is the 2nd episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".
In this 2nd episode, Judith helps us understand the fundamental role of the coffee futures market (The C Market) as well as differentials in the pricing of Arabic Coffee and gives us insight into the mitigating forces impacting the pricing and supply of coffee.
Read MoreThis is the first episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".
In this first episode, Judith gives us the landscape of supply and pricing for Arabica Coffee around the world in August 2022 as well as the expectations for the upcoming harvests.
Read MoreThis is the final episode in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 5th episode, Anna helps unpack what the specialty coffee industry is going to need to do to adapt to rapidly evolving changes in consumer behaviour over the next decade.
Read MoreThis is the 4th in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 4th episode, Anna and Lee explore the challenges cafe owners and coffee roasting brands have with finding the specialty coffee consumers that would be interested in buying their brand.
Read MoreThis is the 3rd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 3rd episode, Anna, a marketing expert, gives us insight into the different ways to approach understanding the information specialty coffee consumers may and may not want about the coffee they're purchasing.
Read MoreThis is the 2nd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 2nd episode, Anna and Lee explore who the specialty consumer is today and how the different types of consumers in specialty coffee define "specialty coffee".
Read MoreThis is the first in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this first episode, Anna helps us understand how the term "Specialty Coffee" could be defined in today's world.
Read MoreThis is the final episode in a 5-part series with specialty coffee consumer, Brian Gaffney. In this series, Brian and Lee explore "What makes coffee specialty, from the lens of the consumer?".
In this 5th episode of the series, Brian and Lee examine what progress needs to be made in specialty coffee to make it more attractive to consumers over the next decade.
Read MoreThis is the 4th in a 5-part series with specialty coffee consumer, Brian Gaffney. In this series, Brian and Lee explore "What makes coffee specialty, from the lens of the consumer?".
In this 4th episode of the series, Brian gives us insight into what he believes specialty coffee is getting right and where it's failing to meet the consumer and invite them into the specialty coffee experience.
Read MoreThis is the 3rd in a 5-part series with specialty coffee consumer, Brian Gaffney. In this series, Brian and Lee explore "What makes coffee specialty, from the lens of the consumer?".
In this 3rd episode of the series, Brian, a branding expert unpacks the failures of "specialty coffee" to deliver a clear understanding of what specialty coffee is and isn't to the coffee consumer.
Read MoreThis is the 2nd in a 5-part series with specialty coffee consumer, Brian Gaffney. In this series, Brian and Lee explore "What makes coffee specialty, from the lens of the consumer?".
In this 2nd episode of the series, Brian helps us navigate what intentional specialty coffee consumers are looking for when they choose coffees.
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