“A person who I consider a beacon in my life caught on to a plan that I had brewing. Even though I come from a strong coffee and hospitality background they suggested that I seek out a business coach. Much to the contempt of my strong will, deep down I knew they were right.

I spoke briefly with your everyday business advisor and it was clear to me they knew very little about my chosen field and that the fit just wasn't right. Then my memory cast me back to a coffee industry podcast I had listened to many months prior; ‘MAP IT FORWARD’ was up on my YouTube during my lunch break every day that week and from there, I knew that Lee was the right person to guide me.

Lee and I connected in April of 2022 on a one-on-one basis and after our first couple of weekly meetings, I realised how little I knew about what I wanted to achieve. I was nervous as all hell, unsure of my direction and quite literally flying by the seat of my pants. Sure, I had industry experience but I know now that the last 12 months under Lee’s guidance has become the defining moment in my career as a coffee professional. 

From Customer Acquisition Planning to Canva, assertiveness training to finance, personnel management & HR, industry insights, future-proofing, and stress testing. It's these skills that Lee has taught me to become a more confident leader, a more efficient business owner, and a broader thinker.

I consider Lee my mentor, my friend, and a newly lit beacon to help me navigate the next stage of my life. Thank you, I will be forever grateful.”

~ Todd McCarthy, Founder Full Spectrum Coffee