This is the 5th in a 5-part series with Gen Z Coffee Professional and Director of Coffee at Lulu's in Bath, UK, Hassan Almasalmeh. In this series of the podcast, Hassan and Lee explore "The Future of the Coffee Industry From the Perspective of Gen Z" in the hopes of shedding some light on how the upcoming generation of business owners and professionals hope to mold and grow the industry and the coffee supply chain.

In this final episode of the series, Hassan and Lee explore what relationship Gen Z hope to have with the supply chain as they progress through their careers and potentially into business ownership in the coffee industry. We explore what will inform and influence the way they engage and purchase coffee and other supply chain stakeholders.

Find Hassan and Lulu's Coffee here:

LinkedIn: https://www.linkedin.com/in/hassan-almasalmeh-170b2b24a/

Instagram: https://www.instagram.com/hassanmas300/ and https://www.instagram.com/lulucoffeeuk/

https://www.mapitforward.coffee

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🤑 This episode is brought to you by Map It Forward's first on-demand online workshop "How To Become a Coffee Consultant" available now through Coffee Knowledge Hub's digital learning platform. Find out more here: https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

https://www.mapitforward.coffee

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