Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.
In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.
In this episode of The Daily Coffee Pro, host Lee Safar and guest Alejandro discuss the anticipated difficulties in coffee production in Brazil for 2025, predicting a tight supply if production falls below 42.
The conversation covers the impact on the coffee market, rising prices, and the distress this will bring across the supply chain.
They emphasize the importance of securing coffee supplies now, the decline in coffee quality, and the innovation needed in machine manufacturing.
Tune in for insights into the potential shifts and predictions for the coffee industry in 2025.
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