Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
In this final episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar discuss the complexities and strategies of adapting a coffee brand to different cultures and markets.
Nawar, a regular guest on the show, shares his experience with expanding Stitch Coffee into new markets like China and Japan, while also touching on future aspirations for the UAE.
Key points include the importance of cultural sensitivity, the need to pivot and identify new opportunities, and the adaptation of business strategies and products to fit local preferences, such as smaller packaging and different flavor profiles.
The episode highlights the significance of understanding and respecting the local culture and consumer behavior to successfully run an international coffee business.
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