Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar delve into the complexities and hidden costs of expanding a coffee business across international borders.
The discussion covers the intricate details and financial expenses involved in trademarks and patents, as well as the mental and physical toll of international business operations.
Nawar shares his experiences dealing with logistics, supply chain issues, and weather uncertainties in various countries, particularly China. The episode also examines the cultural nuances and the importance of building genuine relationships while avoiding manipulation and exploitation in new markets.
Additionally, Lee recounts a personal story about trademark infringement in America, emphasizing the significant financial and emotional impacts. Stay tuned for more insights on managing business risks, community engagement, and strategic partnerships in foreign markets.
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