This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.
In this engaging episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the vibrant and competitive coffee culture in Vietnam.
They discuss why big coffee chains struggle to attract consumers in Vietnam, the latest coffee trends such as matcha and 'healthy' drinks, and how the local consumers prefer supporting homegrown brands over international giants like Starbucks.
Learn about the challenges and future of the coffee industry in Vietnam, insights into modern Vietnamese coffee consumer behavior, and the rise of specialty coffee in the country.
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